Reinventing the Retailer: Retaining Relevance and Customer Access
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چکیده
منابع مشابه
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© 2014 M.E. Sharpe, Inc. All rights reserved. Permissions: www.copyright.com ISSN 1069–6679 (print) / ISSN 1944–7175 (online) DOI: 10.2753/MTP1069-6679220302 The customer management literature has made significant progress toward evaluating the effectiveness of marketing activities using customer profitability as a basis. Customer profitability is an individual-level metric based on the discoun...
متن کاملRetailer Web Site Influence On Customer Shopping: Exploratory Study on Key Factors of Customer Satisfaction
The Internet/World Wide Web (Web) is a critical medium for the sharing of business information between retail firms and their customers (business-to-customer or B2C). Although electronic commerce (e-commerce) has received considerable research attention, little research has examined the effect of e-commerces Web presentations on retail customer shopping experiences. This twophase study explore...
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ژورنال
عنوان ژورنال: NIM Marketing Intelligence Review
سال: 2019
ISSN: 2628-166X
DOI: 10.2478/nimmir-2019-0002